Tequila & Whiskey Prices on the Rise? What You Need to Know About the New Trump Tariffs

How Tariffs Work

Tariffs are taxes placed on imported goods, making them more expensive for consumers and businesses. Governments use tariffs to protect domestic industries or respond to trade disputes. When a country imposes tariffs, affected goods become pricier, potentially reducing demand and shifting buying patterns.

Tariffs from Trump’s First Term

During his first term, Trump placed tariffs on various goods, including a 25% tariff on single malt Scotch whisky and other European spirits in 2019. This was part of a trade dispute with the EU over aerospace subsidies. The tariffs significantly impacted whiskey imports, causing price increases and supply issues. Some European products became harder to find in the U.S. These tariffs were eventually suspended in 2021 after negotiations.

New 2025 Tariffs & Impact on Tequila

In March 2025, President Trump imposed a 25% tariff on all goods imported from Mexico, including tequila. Mexico’s Tequila Regulatory Council has expressed concern, noting that more than two-thirds of tequila producers could be affected. This means higher costs for U.S. importers, which would lead to increased prices for consumers. Tequila lovers should prepare for likely price increases.

What Customers Should Expect

Now that tariffs on Mexican and Canadian imports are in effect, shoppers can expect tequila and whisky prices to soon. Additionally, if tariffs on European goods return, Scotch whisky and other imported spirits could also become more expensive. U.S. whiskey makers might also face retaliatory tariffs from other countries, affecting exports.

What They Shouldn’t Expect

Not every bottle will immediately skyrocket in price. Retailers and distributors may have existing stock at current prices. Some brands may absorb part of the cost, at least in the short term. However, if tariffs persist, price increases are likely to follow.

Should You Stock Up Now?

With a 25% tariff now applied to tequila and Canadian whisky, U.S. consumers may soon see price increases. If tequila or imported whiskey is a staple for you, now is a smart time to buy before any further price hikes. Once tariffs fully impact the supply chain, costs could rise, and certain products might sell out faster. While there’s no need to panic-buy, taking advantage of current pricing ensures you get your favorites before possible increases.

Stock up while you can—before prices go up!